itself. 2 While c in Figure 1 is labeling the return curve in general, the highlighted point just above it at X6, represents the point of maximum return. "A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places". Norms can have a narrower or wider range of tolerable behavior. The absence of trash on the ground in a parking lot, for example, transmits the descriptive norm that most people there do not litter.
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The return potential model and game theory provide a slightly more economic conceptualization of norms, suggesting individuals can calculate the cost or benefit behind possible behavioral outcomes. Archived from the original (PDF). "The Economy of Gratitude.D. 8, according to the psychological definition of social norms' behavioral component, norms lina bondarenko thesis have two dimensions: how much a behaviour is exhibited, and how much the group approves of that behavior. See also edit References edit a b c Marshall,. Subjective edit Subjective norm is determined by beliefs about the extent to which important others want them to perform a behavior. (2011) Sociology, 7th Canadian.,. However, a rational person only acts according to the rule if it is optimal for them. The Sociology of Emotions: Original Essays and Research Papers, Greenwich, CT: JAI Press.